Social Media is an essential tool for companies and brands. In this day and age, it’s not enough just to have a regular presence on there, now more than ever you need an active and content base presence.
Our social media management services have several steps adjusted to your company’s goals and the interests of the target audience you want to reach. From the analysis, planning and definition of the social media strategy to the positioning, post scheduling, content sharing and results measurement… there is a lot to do and redo until you reach the top!
But when you get there, you’ll be the first to say it was worth it!
SOCIAL MEDIA AUDIT
The first step in developing a social media management strategy is to analyze your current situation, understand what you have done so far, what can be improved and why you are not having the desired results.
We make a list to check if your optimization is right: Are your description, bio and links correct? Does the design match the visual identity of your business?
We review the content shared on the medias where you are present: we check if you share optimized content for your audience on each of your social media. We reflect on the possibility of adding or stopping channels to your social media marketing strategy.
We analyze the frequency of your posts: It is necessary to keep the flame burning. After all, you are creating relationships with customers and potential customers. In this way, we will analyze how often you post content, the times when you do it and if it is necessary to adjust it.
We research your competitors: A competitive analysis allows you to understand who are your competitors. We’ll have a good idea of what’s expected in your industry, which will help set some social media goals. This analysis can also help identify opportunities.
After doing this detailed analysis of your social media, we will discover how we can help you achieve your business goals.
We consider each project as a unique case and customize our social media management service according to your needs.
Only in this way can we ensure that, as our customer, you find exactly the type of service you need!
It’s time to set goals and objectives. Without goals, we cannot measure success!
After we have analyzed your social media, collected some information from you, and defined your persona, we will move on to the stage where we outline a strategic plan. This is our marketing proposal for the management of your social media.
