Promoting the products/services is important, but it should only be done after the customer has received the due value. Companies that skip every step of the sales funnel
and go automatically for the conversion end up never converting anything!
Keep your Facebook posts simple
When it comes to Facebook posts, extravagances and exaggerations are all that’s not needed!
To have a quality post, simplicity must always prevail. Images must have the best quality possible, texts must be short and objective, preferably links must be avoided. All these aspects will make your publication attractive, increasing the chances of sharing, commenting and like.
Promotion on the platform is undoubtedly the most important factor. However, understand that if you want to get the most out of Facebook marketing it is imperative that you promote outside of Facebook itself.
This promotion can be done in several ways, such as:
- Links on your site to the platform;
- Make your articles shareable via buttons to the platform;
- Icons in the fotter of emails for the website;
- Give a unique value to the platform as exclusive offers and promotions.
Analyze your audience with audience insights
For quality Facebook marketing, regular audience analysis is necessary to be aware of their interests, hobbies, etc. Any extra information you can gather about your audience is good information. However, it is not possible to do it without using any tool.
Facebook decided to make our lives a little easier and launched audience insights, this tool allows an analysis based on demographics, sex, age, employment, social status, among others. If you tend to be an indecisive person when create content, the audience insights will serve you a lot!
Invest in videos
Just as on most platforms, video is taking Facebook by storm, Facebook posts are increasingly framed in the format and the reality is that they have more and more impact.
It is estimated that on average Facebook users watch around 100 million hours of videos a day and the platform itself has this notion, now giving more prominence to those who choose to post videos.
Opting for videos, it is essential to understand that 85% of people watch videos without sound. This means that the video must be subtitled. Furthermore, subtitles increase the video’s watch time by about 12%, so there’s no reason why when you publish a video it doesn’t have subtitles.
If you want to further expand your Facebook marketing in the video format, investing in Facebook live has already proved to be very advantageous when it comes to interacting with audiences.
CTA’s are one of the most important elements of a Facebook page, sometimes they go unnoticed, but believe me that when used well they are phenomenally useful.
“What are the CTAs
’s that work?”
Obviously, the effective result of the CTA will depend entirely on its aspect, but understand that to click on this CTA there must be an incentive. No one will click just because the button is there or just because you ask for it.
For example, the American company Dollar Shave Club uses its CTAs with great quality!