Performance marketing is not just a service. It’s a working methodology.
PERFORMANCE STRATEGY
This is the first step in designing a performance marketing strategy focused on the customer journey. Providing an experience above expectations.
Analysis of the current situation: Where do your leads come from and what is the process of acquiring new customers.
Customer: Who is your customer, what is he really looking for and what are his expectations. Why buy from you and not the competition.
Product / Service: What are the real advantages and disadvantages of our product? How are we going to be able to communicate them so that there is a real perception of the customer?
Channels: Identify the best performance marketing channel to communicate with our customers. It is what will allow us to sell.
Communication: In performance marketing, the way of communication is of high importance. Our performance marketing strategy is extremely focused on developing alternative approaches to sell the same product with a process of creating banners, texts, videos and landing pages to cover multiple options to obtain the desired results.
A/B Testing and Optimization are the basis of our performance marketing process
Analyzing the results of the entire process allows us to reach conclusions with real numbers and adjust the performance marketing process at every step.
