Important Metrics in LinkedIn Stories
If you are using LinkedIn Stories in your business, you should
monitor your performance metrics to ensure your organization is worth your investment. You can use
Insights on the LinkedIn platform to check each story manually.
Currently,
LinkedInoffers only one metric:
Reach. This is the total number of (unique) people who viewed your story. You can also see viewers’ name, title and current company if they allow it in their privacy settings.
While you can currently share and send messages through Stories,
LinkedInconnects this directly to your private messages and therefore
these metrics are not possible to follow. However, we hope that as LinkedIn stories become more “famous”, users start to have more transparent metrics, and then, it starts to be even more valuable to companies seeking knowledge about the
ROI of the platform.
When you’re about to post on LinkedIn, ask yourself: is this post going to feed or is it a story time?
According to LinkedIn, “more than 2 million posts, videos and articles pass through the LinkedIn feed every day, which generates tens of millions of shares and reactions.”
Stories are a place to share content in a lighter and more fun way.
- Share images or videos for up to 20 seconds;
- Add stickers and text overlays;
- Mention people by tagging them;
- Publish up to 100 per day maximum!
Of course it won’t publish 100, but it can create a series of images or videos that connect.
The
stories only last 24 hours, but you can save them as we mentioned at the beginning of this article, and publish them again later or even take the opportunity to share them in another network.
Conclusion
We hope you found this LinkedIn stories guide for businesses helpful! We will update it as more information and resources become available, so
stay tuned!
Whether you’re sharing job opportunities or launching a new product, capitalizing on this new feature to
reach more audience is definitely a good fit for
your Social Network Management strategy!
Have you started using
Linkedin Stories to promote your business? Do you need a specialized team that is always on top of the
latest trends?
Ask for your quote now and let us help you succeed through social media!